More purpose. More success.
In our race for success it seems we all became a bit one dimensional. And it’s beginning to look like we might have missed the point.
Organisations that now root their strategies in more meaningful purpose are thriving, beyond all others – by all measures.
Purpose first.
Everything else second.
We’re a purpose-driven, positioning consultancy for the intelligently ambitious. For those who don’t just want to grow the numbers, but who want to reinvigorate their business and shape a better future.
When you’re clear about what you stand for beyond the numbers – word gets out, and everybody wants a bit of you.
But working that out isn’t easy. It certainly doesn’t start with a questionnaire or a survey.
It starts with home truths, new-world perspectives, and a good hard look at what matters – to those that matter.
The who of y?
We’re a small bunch of strategic, cultural thinkers and creatives who’ve been working around the world for many more years than our fresh faced looks might suggest.
Okay, maybe we’re not as groovy as these girls and boys–we certainly don't photograph as well. But you will love working with us.
We'll bring a compelling mix of brutal honesty, intelligent creativity and wise counsel.
We'll ask questions you won’t ask of yourselves.
We'll look at things you don’t.
We'll hear things you won’t.
We'll help you see yourselves the way others see you.
And we'll never deny you the truth.
y?’s way
We can help you uncover and distil more meaningful purpose within your business and your proposition – weaving it into the heart of your strategy, crafting a more compelling story, and embedding it in your working ways and culture.
