A rethink…?
In our race for success we all thought we knew what we wanted. But it’s beginning to look like we might have missed the point.
Organisations that root their strategies in more meaningful purpose are thriving beyond all others – by all measures.
Purpose first.
Everything else second.
We’re a purpose-driven, positioning consultancy for the intelligently ambitious. For those who don’t just want to grow the numbers, but who want to reinvigorate their motivations and shape a better future–for themselves and others.
When you’re driven by core beliefs and something meaningful – word gets out, and everybody wants a bit of you.
But working that out and turning it into a unifying idea isn’t easy. It certainly doesn’t start with a survey or an internal campaign.
It starts with home truths, new-world perspectives, and a good hard look at what matters – to those that matter.
The who of y?
A small bunch of strategic, cultural thinkers and creatives who’ve been working around the world for many more years than our fresh faced looks might suggest.
Okay, maybe we’re not as groovy as these girls and boys–we certainly don't photograph as well. But you will love working with us.
We'll bring a compelling mix of brutal honesty, intelligent creativity and wise counsel.
We'll ask questions you won’t ask of yourselves.
We'll look at things you don’t.
We'll hear things you won’t.
We'll help you see yourselves the way others see you.
And we'll never deny you the truth.
y?’s way
We can help you uncover more meaningful purpose within your business and your proposition – weaving it into the heart of your strategy and crafting a more compelling story – from the inside, out.
